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Brand: Tide
Client: Procter&Gamble

“How well do you know your children” is an interactive banner for Tide, which at first appears to be a test, intriguing young moms to test their knowledge of their children’s habits. The first question is asking to pick what the user’s kids’ favorite activities are. They drag one or several objects to the indicated area and click “next question”. The objects then slide down and leave dirty marks on the white page, which suddenly turns out to be their child’s white t-shirt. Where can else the kid’s favorite marky stuff be if not on their belly? Then the Tide slogan appears and easily cleans all the marks, demonstrating “Tide detski+’s helpfulness for loving mothers.